London-based kids and family entertainment powerhouse Coolabi Group has officially transitioned into Four Trees Media, unifying its diverse operational branches—including books, television, digital media, consumer products, and gaming—under a single banner. As part of this comprehensive corporate restructuring, the company’s renowned literary development arm, Working Partners, will also adopt the Four Trees Media designation. This strategic consolidation marks a definitive evolution for the independent enterprise, which has long stood as a prominent creator and custodian of globally recognized intellectual properties.
The new corporate nomenclature is directly inspired by the company’s crown jewel, the bestselling literary and multimedia phenomenon Warrior Cats. Within the lore of the franchise, "Fourtrees" serves as the sacred, neutral meeting ground where the disparate feline Clans gather in peace to share news, history, and storytelling. According to executive leadership, this symbolism forms the cornerstone of the company’s refreshed identity, representing a centralized ecosystem designed to bridge the gap between visionary creators, commercial partners, and passionate global fandoms.
Strategic Vision and Executive Expansion
The corporate rebrand is accompanied by a series of high-profile executive appointments aimed at accelerating international growth, optimizing digital output, and strengthening financial frameworks. Will Harrison, Chief Executive Officer of Four Trees Media, emphasized that the unification of Coolabi and Working Partners creates a streamlined, agile structure capable of navigating the increasingly complex modern media landscape.
"Coolabi and Working Partners have built an incredible portfolio of IP, and bringing everything together as Four Trees Media represents an exciting new chapter for our team, our partners, and our global fan communities," stated Harrison. He further noted that the company intends to prioritize non-traditional franchise development, scaling digital universes for key properties while preserving its reputation as an independent, creator-friendly home for world-class family entertainment.
To execute this ambitious mandate, Four Trees Media has integrated three senior industry veterans into its leadership team:
- Alex Moyet joins the organization as Head of Franchise Strategy. Moyet brings a wealth of cross-industry experience derived from previous strategic roles at major entertainment and interactive giants, including Penguin Random House, Activision Blizzard, Curve Games, and Sony Interactive Entertainment. Her expertise is expected to spearhead the narrative and commercial expansion of the company’s primary properties across traditional and interactive mediums.
- Karen Troop steps into the role of Head of Digital Production. Troop transitions to Four Trees Media from Passion Animation, having previously held senior digital production positions at Fremantle UK and Endemol Shine UK. Her appointment underscores the company’s dedication to scaling its digital footprints and enhancing cross-platform audience engagement.
- Rob Streeten assumes the position of Finance Director. Streeten brings extensive financial governance and strategic planning experience acquired through senior finance roles at prominent media organizations, including Filmbankmedia, Paramount Pictures International, and The Walt Disney Company’s ABC ESPN Television division.
Flagship Franchises and Multimedia Expansion
The catalyst for the rebrand, Warrior Cats, continues to perform as a juggernaut in the global entertainment market. Originally established as a book series published by Working Partners, the franchise has achieved staggering commercial milestones. To date, over 90 million Warrior Cats books have been sold worldwide, accompanied by billions of cumulative views across various social media and gaming ecosystems.
The property’s footprint is currently expanding rapidly across television and interactive entertainment sectors:
- Animated Television Series: In July, official production commenced on a major CG-animated television adaptation of Warrior Cats. The project is being produced by Original Force, with industry veteran Rodrigo Blaas attached as director and A.C. Bradley serving as showrunner. Distribution agreements are firmly in place, securing a premiere on Tencent Video across China and Southeast Asia, alongside a simultaneous international release on Disney+.
- Gaming and Interactive Platforms: The interactive economy surrounding the franchise remains exceptionally robust. Warrior Cats: Ultimate Edition on the Roblox platform has accumulated over 780 million plays, reflecting sustained organic engagement from younger demographics. Additionally, Trailmark Games is slated to release Warrior Cats: Clans of the Forest—an official turn-based role-playing game (RPG)—across personal computers and major console platforms.
Comprehensive Catalog and Development Pipeline
Beyond Warrior Cats, Four Trees Media manages a diverse and lucrative catalog of children’s and family entertainment properties, spanning decades of publishing and broadcast history:
- Beast Quest: Another cornerstone property originated by Working Partners, Beast Quest is currently in active development as a high-end animated series in collaboration with animation studio SUPERPROD.
- The Lady Grace Mysteries: This literary property is expanding its audiovisual presence, with production currently underway on the second season of its television adaptation for the BBC.
- Heartland: The long-running television adaptation of this family drama property continues to demonstrate remarkable longevity, currently entering its milestone 20th season of broadcast.
- Classic and Heritage Properties: The company’s legacy portfolio includes recognizable titles such as Purple Ronnie, alongside enduring children’s literary adaptations including The Large Family and King Arthur’s Disasters.
Industry Implications and Market Analysis
The consolidation of Coolabi Group, Working Partners, and their associated divisions into Four Trees Media reflects a broader industry trend toward IP centralization and transmedia storytelling. In an entertainment ecosystem where audiences—particularly digital-native youth demographics—consume content fluidly across books, streaming platforms, user-generated gaming environments, and consumer products, siloed corporate structures can introduce operational friction.
By bringing literary incubation under Working Partners and commercial execution under a single cohesive banner, Four Trees Media is strategically positioned to reduce time-to-market for franchise extensions. The strategic recruitment of executives with distinct backgrounds in interactive gaming (Activision Blizzard, Sony), digital production (Fremantle, Passion Animation), and corporate finance (Paramount, Disney) indicates a deliberate pivot toward tech-forward, multi-platform franchise management.
As Four Trees Media, the organization aims to leverage its independent status to secure competitive international distribution partnerships while retaining creative oversight of its high-value assets. Observers note that the success of this structural pivot will largely depend on the seamless integration of its newly aligned divisions and the global reception of upcoming tentpole releases, most notably the highly anticipated Warrior Cats animated series and its accompanying console and PC gaming ventures.
